Marketwake · SOW #02 · Renewal

Growth Marketing

Prepared for Phosphorus Cybersecurity
By Marketwake brooke@marketwake.com
Marketing Investment

Make your wake.

We are thrilled to continue our partnership and keep the momentum rolling. This renewal gives us the space to deepen our impact and set up Phosphorus Cybersecurity for a successful 2026.

Conversion Engine Marketing
Seven integrated delivery blocks · One holistic strategy
$28,200
/ month · 12-month term
Accept & continue

Scope of Services

Each channel provides its own dedicated resources and deliverables, united under one integrated marketing strategy.

Strategy & Leadership

Account Management & Reporting

Resources
  • • Director of Strategy
  • • Senior Account Manager
  • • Analyst
Deliverables
  • Integrated leadershipBuild, manage, and coordinate integrated digital efforts listed in this scope, holding cross-channel strategy, timelines, quality, and outcomes.
  • Bi-weekly strategic meetingsWith tactical check-ins on off-weeks. Ongoing access to Slack for ongoing communication.
  • Custom reporting dashboard setupDashboard tracking SEO, paid media, social, and lead-generation metrics.
  • SEO dashboard + monthly exec summaryLive dashboard with traffic, rankings, conversions, and SEO signals. Delivered with a written 1-page exec summary each month.
  • Weekly KPI updatesRapid signal on performance so we can make real-time adjustments.
  • Monthly reporting + exec summaryDetailed monthly readouts across channels with insights and next steps.
  • Quarterly executive summaryStrategic recommendations and roadmap setting for the upcoming quarter.
Paid Media

Targeted Paid Media Strategy & Optimization

Resources
  • • Paid Social Strategist
  • • Paid Search Strategist
  • • Designer
  • • Copywriter
Deliverables
  • Ongoing optimizationRegular updates to keyword targeting, budget, audience segmentation, and ad performance across all 3 managed channels.
  • A/B testing & performance insightsA/B testing on ad copy and visuals with monthly results readouts to guide future optimizations.
  • Competitive analysis & benchmarkingContinuous monitoring of competitor activity and digital trends.
  • Ad copy customizationTailored, channel-specific ad copy authored for each platform.
  • Ad design10–25 unique ads per 3-month term.
SEO & AEO

SEO and AEO Strategy

Resources
  • • SEO Strategist
  • • Content Strategist
  • • Copywriter
Foundation & Analysis
  • SEO auditBaseline site-health assessment, delivered in month one.
  • Technical SEO analysis + Lumar dashboardReal-time dashboard tracking crawl errors, broken links, speed, schema, and indexation. Delivered to your dev team.
  • 100 keyword hitlistPrioritized target keyword list scored by volume, difficulty, and intent. Refreshed quarterly.
  • 10 custom GA4 eventsConversion and micro-conversion tracking configured in GA4.
Content
  • 3-month SEO + AEO content strategyRolling quarterly plan mapping briefs to the keyword hitlist and AEO prompt tracking.
  • 7 blog briefs / quarterSEO + AEO optimized briefs with keyword, intent, outline, and internal links. Client writes the posts.
On-Page + Technical
  • 5 on-page / product-page optimizations / moMonthly updates to copy, headings, meta, schema, and internal links.
  • Toxic backlink removalOngoing monitoring and removal of toxic backlinks via the Lumar dashboard and disavow workflow.
Email

Email Marketing Management

Resources
  • • Email Strategist
  • • Designer
  • • Copywriter
Deliverables
  • Quarterly list-building strategiesIdentify and implement ways to expand your email list via targeted lead magnets, seasonal campaigns, and other high-leverage list growth plays.
  • Editing, optimization, or creation of 3 nurture series per quarterIf new series, 3–5 net new emails per new nurture. Welcome, re-engagement, and other high-impact automations that guide new leads and dormant customers through the conversion funnel.
  • Email design & buildDesign, authorship, and send of 3–5 emails per month.
  • Workflow & series developmentSet up rules, triggers, segmentation, and automation logic within your chosen platform to ensure each series reaches the right customer at the right time.
Social

Social Media Management

Resources
  • • Social Media Manager
  • • Copywriter
Deliverables
  • Management of 1 channel: LinkedInEnd-to-end channel ownership — strategy, cadence, community management, and performance tracking.
  • Execution of monthly editorial calendarThemed content calendar built in lockstep with broader marketing initiatives and content releases.
  • 8–12 posts per monthCreation of ongoing content to support content releases, events, current events, and announcements.
Web

Demand Generation Landing Pages

Resources
  • • Designer
  • • Copywriter
  • • Developer
Deliverables
  • 1 landing page per quarterDesign and build of a dedicated landing page for lead generation or paid-media campaigns, including copy, visuals, and development.
  • Conversion-first structureBuilt for measurable outcomes: form capture, paid-media alignment, and conversion optimization baked in.
  • Measurement & handoffGA4 event wiring and documented handoff to your team for ongoing ownership.
Rev Ops

RevOps Support & Enablement

Resources
  • • Rev Ops Manager
Deliverables
  • 5 hours / month to be used as needed(15 hours per quarter) for RevOps support and sales-enablement needs. Hours do not roll over from quarter to quarter.
  • Salesforce / RevOps specialist supportWorkflow, automation, segmentation, and sales-enablement configuration within your existing stack.
  • Sales & marketing alignmentLead-flow, handoff, and conversion-tracking continuity between marketing and sales.
Available Upsells

Extend the scope

Add-ons that scale with you. Toggle any option below to preview its impact on your monthly investment.

Blog upload + publish
from $600/mo
CMS upload, formatting, metadata, and internal linking. Client approves — we publish.
Volume
AEO Reporting upgrade
included (Tier 1)
Upgrade from Tier 1 · Signal (included) to deeper AEO tracking across Claude, ChatGPT, Gemini, and Perplexity.
Tier
Additional landing pages
$2,950 / page
Extra landing pages beyond the 1-per-quarter included. Billed one-time per page. Max 3 additional.
Add pages
0
Custom reports
$250 / report
Any additional custom report outside of the standard monthly and quarterly cadence.
Reports per month
0

Let's Keep Building!

This document is governed by the Service Provider Agreement signed by Player Pate, dated June 30, 2025, between Phosphorus Cybersecurity and Marketwake LLC — in lieu of any other terms referenced herein.

Fee Assumptions

  • The client provides required information in a timely manner.
  • Client resources will be available to Marketwake in a timely manner.
  • New information or requirements may cause extra costs.
  • Marketwake assumes that information provided is accurate.

Revisions

All efforts include 2 revisions post receiving feedback from clients. All other revisions will be charged at a blended rate of $235 / hour.

Project Term — 12 Months

This is a twelve (12) month contract. The start date of this SOW (“Effective Date”) shall be March 1, 2026, triggering the commencement of services.

The Signature Date acknowledges acceptance of this Agreement but does not alter the Effective Date or impact the start of the term. The monthly Project Retainer will commence on the Effective Date and will be due monthly for twelve (12) consecutive months thereafter.

The SOW will automatically renew for successive twelve (12)-month terms unless either party provides a minimum of thirty (30) days' written notice before expiration.

After 12 months, and each renewal thereafter, the monthly retainer fee will automatically increase by 5% — reflecting the added value gained from our deepened understanding of your business.

Termination & Transition

This Agreement may not be terminated except upon a material breach that remains uncured within thirty (30) days after written notice by the non-breaching party. In the event of termination, the final thirty (30) days shall be reserved solely for offboarding, transition, and hand-off — during which time Marketwake will cease launching any new campaigns across all channels. In the event of early termination, whether due to a breach or other mutual agreement, all remaining unpaid contract fees for the full contract term shall become immediately due and payable.

Additional Services

If additional services are requested outside of the scope listed above, they will be billed at the following rates:

  • Quarterly Business Review: $2,850 per QBR
  • Dev Hours: 10 hours — $4,687.50
  • Custom reports outside of scope: $250 / report

Paid Media · Percentage of Ad Spend

Once Company's monthly media spend reaches a minimum of $30,000, an additional percentage-based fee will be applied on top of the base retainer fee listed above for all spend above the minimum. This fee is charged at the end of each month based on actual managed spend at a rate of 15% and reflects the complexity of additional funds under management beyond original scope.

Unless accepted, all terms, pricing, fees, and deliverables will expire within 60 days of receipt.

Ready to build?

The terms of this Agreement are hereby approved upon clicking Accept below.

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